Nasmedia (KOSDAQ:089600) (CEO Kenny Chung), a digital media advertising agency in KT
Group of Korea, announced that its proprietary app marketing platform ‘Nswitch’ has been
selected as a Certified Partner by TUNE. As a result, Nswitch has been the first TUNE
Certified Partner in the APAC region.
On February 12, TUNE announced its new Certified Partners in 2018 through its official
website and their marketing channel. The newly selected advertising platforms include
Nswitch, Dynalyst, AdAction Interactive, Global wide media and Affle. Of the approximately
1,500 mobile advertising platforms integrated with TUNE, only a total of 33 platforms are
registered as the TUNE Certified Partners.
TUNE Certified Partner is defined as a global advertising platform certified by TUNE, mobile
analytics and performance marketing platforms. It provides best practices to marketers and
advertisers who want to promote app marketing so that clients can get better marketing
results.
To become a TUNE Certified Partner, it is necessary to proceed the ‘TUNE Certified Partner
Program’. The TUNE Certified Partner Program is divided into three sections in total and
15 details, and can be chosen as a Certified Partner only if all the requirements are met
through a rigorous screening process. In addition, after being selected as a TUNE Certified
Partner, it should go through ongoing examination every year to maintain as a Certified
Partner.
Byungjo Kim, who is in charge of general affairs for Nswitch in Nasmedia, gave his
impression and plans regarding this nomination saying “Nswitch has consistently made
efforts to provide better marketing effectiveness to advertisers as a front-runner in Korean
market,” “We will strive to become and settle as a global advertising platform beyond the
Asian market.”
Meanwhile, as of February 2018, Nswitch is currently in the second place on TUNE’s global
install volume ranking, right behind Google Adwords. Therefore, there is much attention
towards the move of Nswitch henceforth as a global advertising platform.